THE TRAINING GROUND
THE CHALLENGE
The idea was wild—mix Brazilian Jiu-Jitsu with corporate team-building workshops—but they had no name, no brand, and no clear path forward. They came to us with just an idea and we helped them launch the company.
THE APPROACH
We created everything from scratch: the name, branding, voice, their P.R.I.S.M methodology, product offering and a slick website that captured the intensity while keeping it approachable. We also led workshops, photo/video shoots, and user-testing to fine-tune the experience.
THE WORK WE DID
Brand Strategy & Identity
Naming, Positioning & Brand Foundation
Services & Methodology Development (P.R.I.S.M)
Voice, Messaging, & Visual Identity
Workshop Methodology & Brand Story Development
Digital Experience & Launch
Website Design & Development
AI-Powered Content Ideation & Copywriting
Landing Pages Optimized for Conversion
UX/UI for Booking & Engagement
Growth Strategy & Market Readiness
Service Development & Packaging
Audience Targeting & Go-To-Market Strategy
CRM Setup & Lifecycle Planning
Outreach & Community Activation
Content & Media Production
Photo & Video Production (Sessions, BTS, Founder)
AI-Enhanced Video Generation & Visuals
Scriptwriting & Interview Frameworks
Social Clips for Organic & Paid Use
Innovation & Feedback Loops
Live Workshop Facilitation & User Testing
Concept Refinement via Real-World Feedback
Brand Narrative Iteration with AI Support
THE IMPACT
We shaped The Training Ground into a game-changing, immersive team-building experience that leaves a lasting impact on both individuals and teams. It’s team-building, but totally reimagined. We struck the perfect balance between the intensity of Brazilian Jiu-Jitsu-inspired exercises and creating a space where anyone, regardless of experience, could jump in and thrive.