ZAMFORIA
THE CHALLENGE
Zamforia started out selling t-shirts on the streets with no name, logo, or clear identity. Rooted in street art, hustle, and rebellion, the brand mixed creativity with positive vibes. They wanted to stay authentic by avoiding traditional fashion advertising. With a “world discovery” ethos, their goal was to make customers feel like they’d stumbled on something “unique and cool”.
THE APPROACH
We led workshops to shape their brand identity & various trademarked logos, develop their name, and define their visuals & retail space.
We also produced merchandise and artwork, guided content creation & photoshoots, created an AI generation process & strategy, and implemented guerrilla marketing strategies, including commissioned street murals.
THE WORK WE DID
Brand Strategy & Identity
Brand Foundation, Positioning & Storytelling
Visual Identity & Logo Development
Voice, Messaging & Narrative Creation
Product & Collection Naming Strategy
Ecommerce Website Development
Content & Media Production
Lifestyle Photography & Product Shoots
Short-Form & Event-Based Video Production
AI-Stylized Visuals for Campaigns
Behind-the-Scenes Content for Social
AI-Driven Creative & Marketing
AI-Powered Content Creation (copy, video, visual)
Automated Campaigns for Launches & Drops
AI-Enhanced Customer Insights & Trend Analysis
Predictive Analytics for Product & Channel Optimization
Growth Marketing & Paid Media
Full-Funnel Paid Ad Strategy (Meta, Google, etc.)
Event Promotion Campaigns
Social Media & Influencer Strategy
CRM, Email Flows, & Retargeting Systems
Retail & Product Experience
Pop-Up & Retail Store Design
Product Design, Merchandising & Packaging
Print & Physical Media Design
Festival Booths, Installations & Brand Activations
Experiential & Environmental Design
Mural Design & Large-Scale Installations
Festival Activations, Launch Parties & Guerilla Campaigns
In-Store Experience Design & Signage
Creative Direction for Live Events & Pop Culture Moments
THE IMPACT
Opened a flagship retail store. Achieved $400k in artwork sales within the first year. Built a brand that resonates with creativity, global heritage maximalism, and authenticity.