MONTI ACKERMAN
THE CHALLENGE
Monti Ackerman, a fourth-generation granite sculptor, faced a perception problem—seen as a manufacturer rather than an artist. This mislabeling cost him the creative, large-scale projects he wanted.
His brand didn’t reflect his ability to collaborate with architects, designers, and municipalities. He needed a bold refresh to capture his artistic vision, collaborative spirit, and craftsmanship.
THE APPROACH
We approached Monti’s brand with a fresh perspective—positioning him as a master sculptor and creative collaborator, not just a fabricator.
THE WORK WE DID
Brand Strategy & Identity:
Brand Foundation & Positioning
Proposal Development
Digital Presence & Website:
Website Design & Development
Local SEO & Search Optimization
Creative & Content Production:
Photography
Videography
Positioning & Messaging: We crafted a bold artist bio, a clear elevator pitch, and QFP-ready language to shift his image from manufacturer to artisan.
Content & Storytelling: We built a modern, dynamic website with engaging copy and developed a PDF proposal deck that showcases his process, past work, and collaborative spirit.
Visual Impact: We captured his artistry through striking photography and videography, highlighting the boldness and intricacy of his sculptures.
Video Concept: We scripted a short, impactful video to tell Monti’s story—revealing his process, passion, and how he transforms granite into functional art.
THE IMPACT
Monti’s brand now feels as dynamic and enduring as his work.
The new website positions him as a skilled artisan and creative leader, not just a stone manufacturer.
The proposal materials make it easy for him to submit QFPs that capture his true value and vision.
The video and updated visuals give clients a glimpse into his process and artistry—something that sets him apart from typical manufacturers.
Since the refresh, Monti’s seen more invitations to join projects earlier, especially with architects and designers who value his input from the start. His brand now aligns with his craft—bold, thoughtful, and built to last.