VIVANCY
THE CHALLENGE
Vivancy came to Studio ZAM as a leadership coaching consultancy with momentum and rich expertise—but no cohesive brand, visual identity, or structured offering.
They had powerful ideas but needed a partner to help them crystallize their voice, define their services, and bring everything to life with clarity and boldness.
THE APPROACH
We started with the foundation: workshopping the brand's essence—its purpose, vision, and values. We began with deep discovery sessions to extract the core ethos of the brand. Then we created the Vivancy name. From there, we developed the messaging strategy, brand themes, visual language, color systems, voice/tone guidelines, and logo design to give Vivancy a voice and a visual presence that felt both bold and human.
Next, we shaped their service architecture, helping Vivancy clearly define, structure, and articulate their offerings in a way that resonated with their audience. We mapped out customer journeys, identified their primary client types, and transformed scattered services into a focused product suite.
With the strategy and identity in place, we moved into execution: We designed and built their full website experience, created a custom UX flow, led a professional brand photoshoot, and developed branded assets including pitch decks, one-sheeters, and SEO-ready blog templates. Every touchpoint was designed to feel cohesive, credible, and scalable.
Throughout the process, we weren’t just building a brand—we were helping Vivancy step into its next chapter. A consultancy became a company. Ideas became assets. Offerings became a system.
Today, Vivancy stands as a confident, modern brand with clarity, voice, and a foundation built to grow.
THE WORK WE DID
Brand Strategy & Identity:
Brand Naming, Vision, Purpose, Values
Verbal Identity & Messaging Framework
Brand Workshops (Positioning, Tone, Themes)
Photography & Visual Assets
Brand Photoshoot Production & Art Direction
Visual Library for Web & Print Use
Visual Identity Design
Logo Design, Color System, Typography
One-Sheeters, Business Cards, Presentation Templates
Product & Offering Development
Structured Coaching Programs
Packaging of Services & Client Experience
Ongoing Innovation Support
Development of Curiosity Cast (in-progress facilitation tool)
Website & Platform
Full Website Design & Development (Squarespace 7.1)
Service Architecture, UX/Copywriting, SEO Optimization
Content & Growth Strategy
SEO Blog Framework
Customer Journey Mapping
Call-to-Action Strategy














