VIVANCY

THE CHALLENGE

Vivancy came to Studio ZAM as a leadership coaching consultancy with momentum and rich expertise—but no cohesive brand, visual identity, or structured offering.

They had powerful ideas but needed a partner to help them crystallize their voice, define their services, and bring everything to life with clarity and boldness.

THE APPROACH

We started with the foundation: workshopping the brand's essence—its purpose, vision, and values. We began with deep discovery sessions to extract the core ethos of the brand. Then we created the Vivancy name. From there, we developed the messaging strategy, brand themes, visual language, color systems, voice/tone guidelines, and logo design to give Vivancy a voice and a visual presence that felt both bold and human.

Next, we shaped their service architecture, helping Vivancy clearly define, structure, and articulate their offerings in a way that resonated with their audience. We mapped out customer journeys, identified their primary client types, and transformed scattered services into a focused product suite.

With the strategy and identity in place, we moved into execution: We designed and built their full website experience, created a custom UX flow, led a professional brand photoshoot, and developed branded assets including pitch decks, one-sheeters, and SEO-ready blog templates. Every touchpoint was designed to feel cohesive, credible, and scalable.

Throughout the process, we weren’t just building a brand—we were helping Vivancy step into its next chapter. A consultancy became a company. Ideas became assets. Offerings became a system.

Today, Vivancy stands as a confident, modern brand with clarity, voice, and a foundation built to grow.

THE WORK WE DID

Brand Strategy & Identity:

  • Brand Naming, Vision, Purpose, Values

  • Verbal Identity & Messaging Framework

  • Brand Workshops (Positioning, Tone, Themes)

Photography & Visual Assets

  • Brand Photoshoot Production & Art Direction

  • Visual Library for Web & Print Use

Visual Identity Design

  • Logo Design, Color System, Typography

  • One-Sheeters, Business Cards, Presentation Templates

Product & Offering Development

  • Structured Coaching Programs

  • Packaging of Services & Client Experience

Ongoing Innovation Support

  • Development of Curiosity Cast (in-progress facilitation tool)

Website & Platform

  • Full Website Design & Development (Squarespace 7.1)

  • Service Architecture, UX/Copywriting, SEO Optimization

Content & Growth Strategy

  • SEO Blog Framework

  • Customer Journey Mapping

  • Call-to-Action Strategy

Next
Next

Eagle Eye Yoga